Samudra Oceans

Overview

Samudra Oceans’ NIRA ocean intelligence platform combines marine sensors, remote monitoring and AI analytics to provide continuous information on water quality and environmental conditions.

Over five months, OBE supported Samudra’s expansion across Italy and the EU, combining research, technical and commercial due diligence, market-entry strategy and execution.

Research and assessment

OBE assessed the technology’s applications, customer needs, competing monitoring approaches and deployment requirements.

The research identified opportunities beyond aquaculture and ports, including real estate and energy developments requiring environmental impact assessments, and monitoring authorities still relying on manual sampling.

These findings informed which customers to approach, how to position the technology and where pilots could demonstrate its value.

Strategy and execution

OBE translated the research into targeted outreach, opening numerous commercial leads across Italy and the wider EU.

Customer discussions focused on specific monitoring requirements, connecting Samudra’s capabilities with operational and environmental needs. OBE helped progress those conversations into defined pilot opportunities, organizing two pilot projects within weeks.

The pilots provided a practical route for prospective customers to assess the technology before committing to a commercial deployment.

Outcome

• • Market opportunities: identified applications across industry, infrastructure and environmental monitoring authorities.

• • Commercial pipeline: opened numerous leads across Italy and the EU.

• • Pilot execution: organised two pilot projects within weeks.

• • Commercial conversion: one pilot led to a paying client with an agreement worth over £100,000.

The engagement connected market intelligence with customer outreach and deployment, turning research findings into a commercial agreement.